Lose a Kilo, Earn a Gram of Gold

New program rolling out in Dubai


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Dubai officials will be offering a gram of gold—valued at $45—for every two pounds of weight contestants drop in a 30-day challenge. Contestants will need to lose at least 4.4 pounds to be eligible. According to local media, there is no limit on payout for the losers, and the top three finishers will be entered into a drawing for a gold coin worth $5,449.

The participants will receive guidance from dietitians and weigh-in at scales installed in public parks. The campaign overlaps with the fasting month of Ramadan, during which the faithful refrain from eating, drinking, and smoking between dawn and sunset.

“I personally think it is a great idea as I was looking for ways to become healthier, and would like to see more of these initiatives happening not only in Ramadan but throughout the year,” Ahmad Bin Sulayem, executive chairman of Dubai Multi Commodities Centre, and organization sponsoring the contest, told Gulf News.

From Outside Magazine, April/May 2021
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Lead Photo: BullionVault