Mountain Dew to Release Breakfast Soda

Will contain five percent fruit juice

Ryan O'Hanlon

One of the greatest things about being an adult is being able to, in theory, drink soda for breakfast. I say “in theory” because there has never been a “breakfast soda,” per se. Sure, a Dr Pepper with oatmeal (preferably poured into your oatmeal) is pretty much the ideal start to a day, but it’s never been a socially acceptable thing to do. Until now, that is. 

Mountain Dew is releasing a new line of “breakfast sodas,” called “Kickstart,” as an alternative to coffee, tea, and juice. The drink comes in a 16-ounce can, and it contains five percent fruit juice, some vitamins, and a lot of caffeine.

The soda maker said it doesn’t think of Kickstart as an energy drink. At 92 milligrams of caffeine per 16oz can, Kickstart has 20 more milligrams than a comparable amount of Mountain Dew and about the same amount as a cup of coffee. Rockstar, a popular energy drink brand, boasts a whopping 276 milligrams of caffeine in each of its 24-ounce cans. 

Kickstart will come in two flavors: energizing orange citrus and energizing fruit punch. It is scheduled for release on February 25. Mark your calendars.