Outside Magazine and The Honda Ski Tour Announce Partnership
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January 17, 2007 (Santa Fe, NM) – Outside magazine, the voice of America’s active lifestyle, announced today its partnership with The Honda Ski Tour, North America’s new elite, four-stop mountain festival and alpine skiing competition that features the world’s best halfpipe and skiercross skiers competing for $500,000. The partnership aims to bring a new level of excitement and energy to alpine competition.
“Our objective is to create a cultural event with world-class venues, top level athletes, elite competitions and quality entertainment,” said Keith Carlsen, Director of PR and Communications at The Honda Ski Tour. “Outside shares our vision to grow this audience and celebrate the sport, the adrenaline of ski competitions, and the pleasure of the ski culture.”
In addition to the competitions featuring top athletes such as Darren Rahlves, the winter 2007 event will feature The Base Camp Music Experience with 10 big-name musical acts alongside the multi-day alpine festival including a pro photo competition, film festival, street bonfires, and countless parties.
“This celebration of the active lifestyle provides an unparalled environment for participants and spectators alike to experience world class athletic performance and have a great time,” said Outside publisher Scott Parmelee. “It’s a natural extension of Outside ‘s mission and it’s a great platform to raise awareness for this new Olympic competition.
The Honda Ski Tour will be aired on ABC. Event and airing schedules are as follows:
Stop 1: January 11-15, Sun Valley, Idaho
ABC air date/time: Saturday, January 20, 2pm ET/4pm PT
Stop 2: February 1-4, Breckenridge, Colorado
ABC air date/time: Saturday, February 10, 2pm ET/4pm PT
Stop 3: February 22-25, Aspen/Snowmass, Colorado
ABC air date/time: Sunday, March 11, 2pm ET/11am PT
Stop 4: March 8-11, Squaw Valley USA, California
ABC air date/time: Sunday March 25, 2pm ET/11am PT
ABOUT OUTSIDE MAGAZINE
Outside is America’s leading active lifestyle magazine, with over two million readers a month. For 30 years, we’ve been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence.
About The Honda Ski Tour
For general information and Base Camp Music Experience ticket information, go to the newly re-launched THST website www.theskitour.com to get results and standings, pictures and video, detailed event schedules and athlete bios and links.
Jill Thomas, Outside Magazine
Keith Carlsen, The Honda Ski Tour