Outside Magazine and ReserveAmerica Form Strategic Alliance, Creating New Digital and Offline Media Assets
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Ballston Spa, NY – May 30, 2007 – ReserveAmerica, the United States’ leading recreation reservation service, and Outside magazine, the voice of America’s active lifestyle, have formed a strategic marketing and advertising alliance. The two companies will develop integrated media and marketing campaigns featuring their respective assets and resources, such as campground-reservation confirmation mailings, e-mail newsletters, magazine content, online portals, and a network of park-sampling opportunities throughout the country.
“Outside magazine is clearly an innovator and leading brand in the active lifestyle category and outdoor industry, and we look forward to providing their current and future advertisers with access to our unique media assets,” said John McDonald, Director of Marketing and business Development for ReserveAmerica. “We are committed to creating value for our customers by matching our trip-planning service with products and services that will enhance their experience.”
For the first time, marketers can reach 5.6 million-plus Outside readers and camping enthusiasts at exactly the time and place that they are planning and gearing up for their trip.
“Working with ReserveAmerica, the largest camping-reservation service in America, provides Outside with a powerful marketing channel for our advertisers, and greatly expands our communications assets,” said Christine Salem, Strategic Planning Director for Outside. “This alliance provides tremendous target=ing capabilities that are highly sought after by brands looking to reach our active, outside-oriented audience.”
This program will seamlessly overlay two powerful audiences and be available to marketers this June.
ReserveAmerica is North America’s leading camping-reservation and campground-management solutions provider. ReserveAmerica specializes in complete reservations solutions, stand-alone call-center/database-management tools, online-reservations solutions, and park-software solutions. The company manages the largest reservable campsite inventory, with partnerships throughout North America. ReserveAmerica is an operating business of IAC (Nasdaq: IACI).
About Outside magazine
Outside is America’s number-one active lifestyle magazine, with over two million readers a month. For 30 years, we’ve been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. Please visit us at www.Outsideonline.com.