REI to Double Member Dividends on GoPro Purchases
Retailer boosts member benefits on superportable cameras
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REI will match its member dividend—a 10 percent rebate on purchases made at the store each year—on sales of GoPro Hero4 cameras, according to the company’s website. The offer applies to purchases made between March 11 and March 25. It translates to a $40 store credit on sales of the GoPro Hero4 Silver and GoPro Hero4 Surf/SUP/Kayak Edition or a $50 store credit on sales of the GoPro Hero4 Black or GoPro Hero4 Surf/SUP/Kayak Edition. Members can redeem the extra dividend with a digital bonus card between April 14 and May 12.