U.S. And IOC Agree Over Olympic Ad Fees
Deal means USOC can bid on games
Olympic officials on Thursday reached an agreement that ends a years-long dispute over advertising revenues from the Olympics, freeing the U.S. to make a bid for the 2022 or 2024 games. The conflict centered on the USOC’s cut of ad and sponsorship revenues generated from the games, which the International Olympic Committee had argued were overly generous. The new contract cuts the USOC’s share of profits by almost half. Salt Lake City, Denver, and Bozeman, Montana, may bid for the 2022 Winter Games. Also on Thursday, the IOC narrowed the potential host cities for the 2020 Summer Games to Tokyo, Istanbul, and Madrid.
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