Will Work for…Several Million Bucks
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Outside magazine, August 1996
Will Work for…Several Million Bucks
With Lance Armstrong dominating the Tour DuPont last May, many wondered why his team’s sponsor, Motorola, chose the occasion to declare that it wouldn’t be backing the squad in ’97. Actually, the timing for the announcement came at the behest of directeur sportif Jim Ochowicz, who wanted to capitalize on the team’s rare U.S. media attention in hopes of luring another American |