A major figure in the development of mountain bikes. Fisher began competing in road and track races in 1963 at age 12. In high school, he rode fire roads in Northern California’s Marin County with his friends. “You could get a bike at Goodwill for five bucks,” Fisher says. “The heaviest-duty thing you can find, then just go out and trash it.”
In 1974, Fisher overhauled a Schwinn Excelsior X, adding a wider gear range and durable brakes. It was the first bike designed to go up mountains as well as down. Five years later, Fisher and Charlie Kelly started MountainBikes with $600.