Outside to Present “Gear of the Show” Awards at Summer Outdoor Retailer
Outside‘s editors are excited to announce the launch of our all-new Gear of the Show awards program at this year’s Summer Outdoor Retailer Show, August 4-7, in Salt Lake City. These ten awards will be given to the most innovative and promising products we see at this bi-annual gathering of the outdoor gear tribe.
For the past 16 years, in the Outside Buyer’s Guides, we’ve bestowed our highly-coveted Gear of the Year awards to the products that have performed best during months of field testing. In contrast, the Gear of the Show awards will be given to the products we can’t wait to get our hands on and test. Each night, for the first three nights of the show, we’ll announce the day’s winning products via social media (Twitter tags #ORShow and #GearOfTheShow) and highlight them on our website. The following day, we’ll present the winning companies with their award.
Not familiar with Outdoor Retailer? Twice a year, Salt Lake City, Utah, hosts The Outdoor Retailer show, a four-day trade show of outdoor products, events, and seminars that attracts an international contingent of industry professionals for everything from movie screenings to gear testing to expedition previews. More than anything, the show allows shop owners and media to preview everybody’s new lines of gear and apparel, most of which won’t be available to consumers until later this fall or winter.
Have a product you’ll be debuting at the show that you think we should consider? Please tell us about it in an email to firstname.lastname@example.org.