5 Gear Companies That Are Giving Back This Holiday Season
Each present you buy from these brands helps fund everything from important environmental work to outdoor-ed programs for kids
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It’s easy to get caught up in holiday consumerism and forget that this is also a time to support causes we believe in. While you’re shopping, consider spending your money at companies like the ones below that donate part of their profits to programs that protect our national parks, reduce our carbon footprint, or get young people outside.
Last year, this Boulder-based optics company worked with conservation nonprofit American Forests to plant a tree in the Colorado backcountry for every pair of goggles or accessory lenses it sold online during December. Zeal ended up planting more than a thousand trees and is bringing the program back this year. In addition to the holiday event, the company commits to planting 5,480 trees—a number inspired by the elevation of its headquarters—throughout the rest of the year.
Pure partnered with People for Bikes to build a limited-edition $400 commuter model. From every sale, $100 helps the nonprofit fund its programs. Even better for the buyer: each simple, gorgeous single speed comes with a lifetime warranty on the frame.
During the holidays, Royal Robbins is donating 20 percent of all the proceeds from its Men’s Heritage Graphic T-shirts, designed in collaboration with the Landmark Project, to the Yosemite Conservancy. That organization provides grants to Yosemite National Park for projects like trail building and wildlife restoration.
This maker of bomber snow and mud boots recently launched a program where 2 percent of all online sales go to a wide variety of outdoor education programs. So far, the company has funded programs including the Chicago Botanic Gardens Youth Farm, which teaches young people about growing and harvesting food, and the Hazelwood Kindergarten in Eugene, Oregon, which builds nature time into its students’ curriculum.
You might have seen that Patagonia, well known for its environmental mission, is donating all of the $10 million it earned on Black Friday to a host of environmental nonprofits over the course of the next six to 18 months. If you didn’t make your Patagonia purchases that day, don’t fret. You can still feel good about supporting the brand, because it will continue to be part of 1% for the Planet, an international organization of brands in which all members donate 1 percent of their profits to fund global environmental initiatives.