Backcountry's inaugural class of Breaking Trail athletes is focused on increasing diversity in the outdoors
The online retailer will expand the size of its physical retail footprint with two new shops in Utah and Colorado
In order to make amends, the online retailer is now promising to help companies impacted by their legal action
The sheriff's office reportedly put the brand's corporate headquarters and the executive's house on a property watch list
Now that he has dropped outstanding litigation and fired the law firm, Jonathan Nielsen is taking action to make reparations with companies who faced legal action
Businesses say they were bullied. Jonathan Nielsen says he did not see the backlash coming and that because of it, Backcountry is rethinking the way it protects its trademark.
The company's Gearheads talk to millions of customers every year, so they decided to do something with their feedback—make their own gear
Is it possible to get a better customer experience on a website than in a shop? Backcountry.com says yes.