Brendan Madigan

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From inventory management to diversification to events and activism, these outdoor shops are preparing for an uncertain future

Tecnica’s unique custom-moldable footwear creates life-long customers for savvy brick-and-mortar shops

Brendan Madigan took a chance when his first hire at Alpenglow Sports was a 21-year-old college kid who was a regular customer. And it paid off.

Brendan Madigan, owner of Alpenglow Sports in Tahoe City, California, has the community aspect of brick and mortar specialty retail all figured out. Want to see similar success with your events? Heed this wise advice.

In the 10th episode of The Innovation Project, Alpenglow Sports owner Brendan Madigan explains the alternative motivations behind his community-focused retail shop