Envoy B2B Brand College


Welcome to Brand College, presented by Envoy B2B. Here we cover the key fundamentals of a thriving wholesale channel, including what to expect from your sales reps, how to deliver a meaningful content and commerce experience, and all the tools and services you need to create long-lasting retail relationships.

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Brands have an opportunity to forge deeper partnerships with their retailers and grow their wholesale channels

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How to use digital workbooks and assortment experiences to support retailers

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If your brand has both a considerable wholesale operation and a growing direct-to-consumer business, it’s critical to communicate your story strategically across those different channels

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How Topo Designs uses Envoy B2B to support its retailers and grow its business

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How your brand can adapt a hybrid wholesale B2B e-commerce model and stay ahead of the curve

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A look at how Envoy B2B is helping this iconic brand stay in step with the times

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Envoy B2B surveyed 6,500 outdoor retailers to understand the role and value of sales reps

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The powerful technology of Envoy B2B is critical to BioLite’s thriving wholesale channel, company leaders say

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If your reps are dialed in, they can elevate a season from good to great. But what tools do you need to make sure they're enabled to deliver killer experiences to their accounts?

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It’s clear that retailers want more from brands than fancy digital tools

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In the specialty retail wholesale process, buyers still want to touch the product before purchasing

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Don't let this key piece of the ecosystem hold your brand back

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In an ever-changing market, adaptation is a necessity for success

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Is it time to upgrade your B2B system with something more modern? This quick quiz will show if it’s time to consider updating your system.

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Even if your brand can’t conduct essential business face to face, it is critical that you find ways to move forward

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Here are three ways a rep can positively impact a retailer’s season, and how to enable your reps

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Use these best practices to tailor your content marketing program for each part of the season

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Learn what retailers need from brands in season to ensure mutual success

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Learn about the modern tools and services that you can utilize to create long lasting retail relationships