Lifestraw


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This year, the industry’s leading trade show went completely virtual for the first time. Just how successful was it?

We need to let go of aspirational content and reflect the reality of our consumers

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Offering childcare for your employees increases morale – and the bottom line

It’s not rocket science: If brands hope to sell to women, they should sponsor female pros

Outdoor & Action Sport participants are more diverse than ever—but the creative engines that drive the industry are still dominated by men

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A recent study from Stanford University proves what women entrepreneurs in the outdoor industry have suspected for years: Gender bias is destroying our bottom line

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A new column examining gender bias and its impact within the outdoor industry

From providing access to clean drinking water to cleaning up thousands of pounds of trash, these brands are making a difference

According to the study, LifeStraw's single-stage and two-stage filtration systems remove the most