Nikwax

This year, the industry’s leading trade show went completely virtual for the first time. Just how successful was it?

Here are some of the cool things PIA members are doing to make the world a better (read: less plasticky) place

Nikwax heard the challenges of retailers and developed programs to boost sales

Nikwax makes it easy for retailers to carry, sell, and explain the importance of gear care and maintenance

When a Brit named Nick cooked up an environmentally-friendly wax for his boots, he had no idea he was building a company that would help legions of hikers stay dry and become a leader in sustainability