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The North Face is betting big on its new FutureLight waterproof/breathable technology

Outdoor industry leaders shine a light on the crux of the issue—that selling on the "cheapest retailer's" website changes consumer’s perception of brands, putting specialty retailers at risk

At the gates of Yellowstone, this retailer has learned to embrace the non-local traveler, alongside the hometown expert

After three days working the sales floor at Sunlight Sports, NEMO founder Cam Brensinger walks away with some insights on how brands can better support their retail partners, and grow their own business in the process.

NEMO founder Cam Brensinger spent three days working the sales floor at Sunlight Sports in Cody, Wyoming, to get back in touch with specialty outdoor retail. In this three-part series, Brensinger and Sunlight Sports owner, Wes Allen, will brainstorm on how specialty outdoor shops and brands can better collaborate and work together for the ultimate health of the outdoor industry.