The North Face
Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend.
Today’s athlete sponsorships are rife with dangerous pressure, inequality, and unfair compensation. It’s time for things to change.
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries
The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he says the apparel technology’s logo resembled one of his atom designs
The rest of the Q1 2021 earnings reports are in. Publicly traded, outdoor-focused corporations continued to score huge gains.
As Outdoor Retailer and The Big Gear Show prepare for in-person events this summer, many in the industry are still debating whether to attend
Emerald Holding’s new digital marketplace stems from its $34 million acquisition of the B2B sales platform PlumRiver
The former global GM of The North Face’s Mountain Sports division has partnered with Stanford scientists on a fabric technology that’s designed to revolutionize outdoor apparel and more
A small materials company in Colorado has been battling The North Face and Columbia for years in a patent infringement case. Last week, it scored an important victory in the fight.
We examined what some of the industry's top brands are doing on Instagram to engage users and reach new audiences
136 independent outdoor retailers across the country responded to our annual survey this year. Here are the industry's best-selling women's apparel brands, according to their responses.
136 independent outdoor retailers across the country responded to our annual survey this year. Here are the industry's best-selling men's apparel brands, according to their responses.
136 independent outdoor retailers across the country responded to our annual survey this year. Here are the industry's best-selling camping brands, according to their responses.
The former group president of Wolverine Worldwide and global president of The North Face will lead the sporting goods company's expansion into specialty outdoor retail
The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity
136 independent outdoor retailers across the country responded to our annual survey this year. Here are the best manufacturers to do business with, according to their responses.
The brand's new Explore Fund Council—led by Jimmy Chin and actor Lena Waithe—will oversee the allocation of $7 million in DEI-focused grant funding
The industry veteran will move from his role as president of the Americas region at VF Corporation to lead one of the company's three core brands
The parent company of Smartwool and The North Face has decided to make internal data about its diversity and inclusion practices public
The group released a new digital tool called Make a Plan to Vote this week
Like nature, the outdoor industry needs change, renewal, and adaptation—and disruptors to challenge and supplant the way we do things. Here’s a peek into what’s coming around the bend. Because under the law of evolution, if you don’t adapt, you don’t survive.
This year, the industry’s leading trade show went completely virtual for the first time. Just how successful was it?
In honor of Earth Day, the brand has released a new collection of products that prove circular design can be truly beautiful
Housed in an old bank, this 3-year-old shop is preserving the past while outfitting all levels of adventurers
Where do we go from here on the journey toward DEI in the outdoor industry?
The mountaineer propelled other states to establish government offices dedicated to outdoor recreation
The North Face is betting big on its new FutureLight waterproof/breathable technology
The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina
Nate Porter, owner of Colorado’s Salida Mountain Sports, makes a plea with vendors to think about the way they ship product and create their marketing materials