The North Face


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Citing Utah's record on public lands, dozens of outdoor brands released a statement today protesting Outdoor Retailer's potential move to Salt Lake City

The parent company of The North Face, Smartwool, and Timberland will require all office-based U.S. office employees to be vaccinated by January 1

Story-based marketing is hot right now. Three new campaigns from The North Face, Houdini, and Kari Traa show how outdoor companies are leaning into the trend.

Behind the scenes in the outdoor industry, technology is ever-present and increasingly powerful. Are you up to speed on the latest developments?

Today’s athlete sponsorships are rife with dangerous pressure, inequality, and unfair compensation. It’s time for things to change.

When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries

The artist Futura had filed a trademark infringement lawsuit against the brand earlier this year because he says the apparel technology’s logo resembled one of his atom designs

As Outdoor Retailer and The Big Gear Show prepare for in-person events this summer, many in the industry are still debating whether to attend

Emerald Holding’s new digital marketplace stems from its $34 million acquisition of the B2B sales platform PlumRiver

The former global GM of The North Face’s Mountain Sports division has partnered with Stanford scientists on a fabric technology that’s designed to revolutionize outdoor apparel and more

Turning plastic water bottles into fiber is one thing. But what happens when that fiber wears out?

A small materials company in Colorado has been battling The North Face and Columbia for years in a patent infringement case. Last week, it scored an important victory in the fight.

We examined what some of the industry's top brands are doing on Instagram to engage users and reach new audiences

The former group president of Wolverine Worldwide and global president of The North Face will lead the sporting goods company's expansion into specialty outdoor retail

The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity

The parent company of The North Face has announced plans to add the direct-to-consumer streetwear company to its portfolio of brands

The brand's new Explore Fund Council—led by Jimmy Chin and actor Lena Waithe—will oversee the allocation of $7 million in DEI-focused grant funding

The parent company of Smartwool and The North Face has decided to make internal data about its diversity and inclusion practices public

With lofty goals to be more inclusive, the outdoor industry is at a crossroads. Some say the key is lower-priced gear.

The group released a new digital tool called Make a Plan to Vote this week

Like nature, the outdoor industry needs change, renewal, and adaptation—and disruptors to challenge and supplant the way we do things. Here’s a peek into what’s coming around the bend. Because under the law of evolution, if you don’t adapt, you don’t survive.

REI, Patagonia, The North Face, and others have committed to halting ad spends on the platform to protest the tech giant's tolerance of hate speech

A 31-year veteran of the outdoor industry offers a personal history of race relations in the action sports business and considers whether current activism is setting the stage for lasting change

In response to the murder of George Floyd, outdoor leaders have released statements condemning racial injustice and institutional violence against the Black community in the United States. Here's a running list.

In honor of Earth Day, the brand has released a new collection of unique products

Housed in an old bank, this three-year-old shop is preserving the past while outfitting all levels of adventurers

People with disabilities are getting outdoors—can you catch up?

Where do we go from here on the journey toward DEI in the outdoor industry?

The 50 coolest new products of the season, ranked

The 50 coolest new products of the season, ranked

When several high-end brands joined—and then quickly defected from—Walmart’s Premium Outdoor Store, they resurrected the question “Who is the outdoors for?”

The North Face is betting big on its new FutureLight waterproof/breathable technology

The most coveted collab in the history of collabs isn’t even one you can pitch. You have to wait for it to come to you. But don’t worry, there are proven and profitable ways to partner with like-minded brands

The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina

The industry has made strides in recent years, but there’s much work still to be done

Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

Nate Porter, owner of Colorado’s Salida Mountain Sports, makes a plea with vendors to think about the way they ship product and create their marketing materials

Superfeet’s FitStation automates the fitting process, for better or for worse

New women-specific stores, the "Move Mountains" campaign, Girl Scouts badges, and more

Terms of the definitive purchase agreement have not been disclosed

This Tucson shop invests time, dollars, and space into the brands and employees keeping it running

Brendan Madigan took a chance when his first hire at Alpenglow Sports was a 21-year-old college kid who was a regular customer. And it paid off.