VF Corporation


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Publicly traded outdoor companies showed no sign of stopping their unprecedented growth as Q2 sales figures benefited from a favorable comp—but still impressed

Parent company VF Corporation will shut down the decades-old brand by the end of the year

The rest of the Q1 2021 earnings reports are in. Publicly traded, outdoor-focused corporations continued to score huge gains.

Want to turn your business into everyone’s dream workplace? Follow these cues for a more fulfilled, productive, and inspired workforce

Investors are betting big on the outdoor industry, as evidenced by recent stock performances. Our new index provides a snapshot of public companies’ financial picture and measures the health of the industry.

This week, we caught up with Cameron Walker, general manager of Icebreaker North America, to learn more about the VF-owned brand’s environmental campaign to completely remove synthetics from its collection

Employee Resource Groups can benefit your company culture and promote success both internally and externally. Here’s how to start one—any why you should.

The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity

The parent company of The North Face has announced plans to add the direct-to-consumer streetwear company to its portfolio of brands

The industry veteran will move from his role as president of the Americas region at VF Corporation to lead one of the company's three core brands

The parent company of Smartwool and The North Face has decided to make internal data about its diversity and inclusion practices public

A healthy trade organization is key to a healthy industry. How has the pandemic affected Outdoor Industry Association, and how will OIA fare in the future?

A 31-year veteran of the outdoor industry offers a personal history of race relations in the action sports business and considers whether current activism is setting the stage for lasting change

On Sunday, the CDC recommended cancelling or postponing events of 50 or more people for the next eight weeks

Large outdoor companies are losing retail sales in China, and their manufacturing status is unclear. Meanwhile, smaller manufacturers say their production is at a standstill.

Where do we go from here on the journey toward DEI in the outdoor industry?

The mountaineer propelled other states to establish government offices dedicated to outdoor recreation

The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina

Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

Terms of the definitive purchase agreement have not been disclosed

On the road to becoming a $1 billion brand