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Cycling in the Scottish Highlands Is Incredible

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North Coast 500: A Pure Highlands Adventure is a short film from Calling Brands about the North Coast 500, a 500-mile loop around the whole north of Scotland. The route was designed by the North Highlands Initiative as a way to increase tourism for small businesses in the area, and gained a reputation as what filmmaker Robbie Laughton calls “one of the best cycling routes in the world.”