Video loading...

How to Create a Tourist Economy

Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Sign up today.

In the remote Soviet mining village of Jyrgalan, Kyrgyzstan, resident Emil Ibakov is driving a tourist economy. From filmmaker Noam Argov, in collaboration with Mailchimp, My Dear Kyrgyzstan shares how he’s highlighting regional attributes by using social media.