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Meet the Owner of Madsen Cycles

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Living Outside the Box is a film by Elements in Motion that profiles Jared Madsen, owner of Madsen Cycles. Diagnosed at an early age with dyslexia, Madsen struggled through the U.S. educational system and almost didn't graduate high school. After graduating, Madsen tapped into his natural talent for engineering to create one of the top cargo bike companies in the U.S. As he says, “I think back, and I'm just lucky that somehow I didn't believe my report card.”