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Outdoor All-Stars: Wylder Goods

In 2015, Lindsey Elliott and Jainee Dial were sick of the “shrink it and pink it” paradigm that dominated the outdoor industry. So they created Wylder Goods, the first (and still only) online outdoor retailer for women that features an inventory vetted for functionality and sustainability. To learn more about Lindsey, Jainee, and a handful of other change-makers working to make the outdoors a more welcoming and vibrant place, check out The New Outdoor All-Stars.