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CEO Steve Rendle on Moving VF to Denver
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Last year, VF Corporation announced it was moving its headquarters to Denver and taking outdoor brands Altra, Eagle Creek, JanSport, the North Face, and Smartwool along with it. At January's Outdoor Retailer trade show, we chatted with CEO Steve Rendle about why the Mile High City makes sense for those companies and not others, plus how the brands will collaborate being under the same roof.