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What Happened When We Handed Out Free Beer at a Popular Trailhead

Were these hikers more surprised by the fact our free beer was non-alcoholic, or that they loved it? You be the judge.

What’s better than finishing a long, satisfying hike? Getting free Athletic Brewing Company craft beer at the trailhead. Watch as these hikers react to their first taste of non-alcoholic craft beer. Intrigued? Learn more about how Athletic Brewing is revolutionizing the non-alcoholic craft beer industry.