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Gear Gear News

Our Favorite Booths at Summer Outdoor Retailer

Brands go to great lengths to make their products stand out. Here are the five wildest examples.

Text by
Ben Fox
Twitter Icon
Image

This tiny house is a recurring presence at the Outdoor Research booth each year. Attendees can take a seat inside while they get a look at upcoming products.

Image
(Ben Fox)

To help highlight its new line of boardshorts, surf brand Reef—out of La Jolla, California—erected a colorful lifeguard stand. 

Image
(Ben Fox)

We recently got a sneak peek at Thule’s new line of hiking and bike packs. But the brand’s booth featured a throwback: Thule’s first-ever ski rack, which was made in 1963, adorning a 1965 Volvo Amazon.

Image
(Ben Fox)

United by Blue always has one of the trendiest booths at the show. This year it rolled in live trees and an A-frame house. 

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One of the most impressive displays was Igloo’s VW bus, customized to look like its classic red and white Playmate cooler. 

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Yes, that is a bouldering wall. The North Face built one on the showroom floor, where athletes like Alex Honnold and Conrad Anker gave climbing demos. 

Filed to:
  • Outdoor Retailer

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