Let’s be honest, drinking liquid is pretty difficult. Enter: Wrigley’s new “Alert” gum, a chewable pellet containing 40 milligrams of caffeine that will be released next month.
One piece of “Alert,” as shown on the front of the pellet’s packaging, is equivalent to half a cup of coffee.
Marketplace reports that Wrigley’s is looking to keep its head above the foundering gum market:
“The gum category has been in decline for a number of years,” says company spokeswoman Jennifer Jackson-Luth. “So Wrigley is really focused on restoring relevance, and getting people to think about functional, or what we call ‘occasion-based’ reasons, to chew gum.”
In the event that you come across the proper occasion to chew your caffeine, a pack of Alert will set you back $2.99.