NEW MEMBER OFFER!

Get 35% off GOES, your essential outdoor guide

LEARN MORE

GET MORE WITH OUTSIDE+

Enjoy 35% off GOES, your essential outdoor guide

UPGRADE TODAY

Hoka’s thick-foamed Conquest.
Hoka’s thick-foamed Conquest. (Tim Tomkinson)

Fat Shoes

Published: 
Hoka’s thick-foamed Conquest.
(Photo: Tim Tomkinson)

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today.

Shoes with roughly 20 millimeters of foam underfoot. In 2009, at the peak of the barefoot-running craze, Frenchman and adventure racer Nicolas Mermoud had an idea: What if shoes could absorb a runner’s pounding like shocks on a bike? Mermoud and business partner Jean-Luc Diard tapped a Chinese chemist, who used a proprietary compound to create a shoe with 29 millimeters of foam—three times the average—without adding weight. The Hoka One One was born. Since then fat shoes have been on a tear: every major running–footwear company now makes one, and Hoka’s 2014 sales were up 350 percent over the previous year.

From Outside Magazine, August 2015
Filed to:
Lead Photo: Tim Tomkinson

Popular on Outside Online

sms