Brands

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These companies are bringing more representation to the industry—and making great gear in the process
Sponsor Content: ENO

All-in-one affordable travel hammock includes everything you need to comfortably hang out on the go

Mystery Ranch leans into the specific needs of wildland firefighters

Sponsor Content: Nikwax

NHD+ and NHD Recycled prove that industry-leading waterproof down doesn’t need PFCs

Stio will open retail stores in Boston, Lake Tahoe, and Bozeman in 2023

Sponsor Content: Cordura

At ISPO Munich, the two brands introduced a limited-edition tote bag with Cordura re/cor RN66 for the first time in Europe

Sponsor Content: Finn Partners

Cracking the code on this year’s holiday marketing trends

Sponsor Content: MPOWERD

Say hello to versatility, portability, and innovation with MPOWERD’s newest and brightest products

The outdoor giant accuses Gap of willfully copying its Snap-T pullover

Sponsor Content: Envoy B2B

Take a look at some of the ways your brand can grow and improve your B2B offering in 2023

New changes to the Palisades Tahoe trail map better reflect the difficulty of the terrain

Rab reveals new product labels to fight greenwashing, challenging other outdoor companies to follow suit

Sponsor Content: Darby Communications

The earned media landscape is rapidly changing. In the outdoor space, nowhere is this more apparent than among legacy brands.

Sponsor Content: Vista Outdoor

With autumn in full swing and Christmas just around the corner, here’s a look at the hottest gear from several of Vista Outdoor’s iconic brands to outfit your adventures

Outdoor brands are staking their sustainability cred on down, wool, and synthetic insulations. Are their claims accurate?

Sponsor Content: Cordura

The collection will appear in Bangkok, Daegu, Milan, Skövde, Tokyo, and New York City

Sponsor Content: WH inc.

In today’s advertising, fragmentation is often the name of the game. Here's how to avoid the pitfall.

Finally, some good news. Most of the companies on our list showed a range of comfortable gains.

We’ve always wondered how Flylow thinks up its out-of-bounds names—so we called up the owner and asked

Sponsor Content: MPOWERD

As a certified B Corporation, MPOWERD is on a mission to brighten people’s lives in their darkest moments

To help make the ski industry greener, the company is releasing trade secrets to anyone who wants them

Sponsor Content: Geartrade

The used-gear marketplace has given us something to be thankful for this year: 30 days of holiday deals, with gear up to 80 percent off

Twenty-five years after its founding, Backbone Media has ascended to a level of remarkable influence in the outdoor industry. How did it do it?

Sponsor Content: Blue Fire Collective

Meet the most multi-functional pack on the scene this fall

Sponsor Content: NuOrder

Industry experts discuss an essential pillar of profitable wholesale

Crime has forced the company to shutter one retail location

The collaboration will run through the 2026 Winter Olympics

First Ascent Instant Coffee was recently chosen for NASA’s SpaceX Crew-5 Mission

We're shouting out one company a month for outstanding business savvy

Share prices at outdoor companies fell across the board last month, as did all U.S. indices

Sponsor Content: Leki

These poles are light, affordable, and ready to take you to your happy place in the mountains

A new wave of outdoor brands aimed at youngsters are busting the myth that parents won’t pay for premium goods

Sponsor Content: WH inc.

A guide to staying current

Four brands share their secrets for getting millions of views on social media—and converting the attention into sales

Sponsor Content: Envoy B2B

New technology can help brands connect more powerfully with retailers

Janice Tennant was honored with the annual accolade

The parent company of Merrell, Saucony, and Chaco is accused of disposing “forever chemicals” in northern Michigan decades ago, contaminating groundwater

Durston Gear, beloved by ultralight hikers, is finally overcoming its inventory woes

Sponsor Content: Darby Communications

Thoughtful PR can elevate a cottage manufacturer’s visibility without sacrificing the soul of the brand

The company’s new CleanCloud process might help turn factory emissions into running shoes

Sponsor Content: Cordura

The next stage of the longstanding collaboration meets at the intersection of fashion, performance, and responsibility

The company's founder has given away the business, placing ownership in a trust and vowing to spend an estimated $100 million a year to fight climate change

Will the iPhone eventually do to personal locator beacons what it did to digital cameras?

The New Mexico resort has become the first ski area in the country to achieve a CarbonNeutral Certification from Climate Impact Partners

Colorado Teardrops has completed a prototype of its upcoming EV-specific adventure trailer

Sponsor Content: Finn Partners

How brands, athletes, and media are working to democratize the outdoor industry

The company announced it has met B Lab’s certification criteria

Lack of snow and resources have shuttered Sandia Peak Ski Area for another year

Utah-based Pacific Resorts Group has a new flagship ski destination to add its now six-resort portfolio

We're shouting out one company a month for outstanding business savvy

Quickly growing in popularity, via ferratas have mostly been reserved for mountain towns. Until now.

Despite some gains, the picture wasn't great in August

Sponsor Content: Cordura

The collection begins a new chapter of sustainability for the legacy pack brand

Lagging sales of Vans in China likely contributed to the decision

Sponsor Content: Envoy B2B

Your B2B platform can have a major impact on your revenue, from top to bottom

Sponsor Content: BOA Technology

BOA brings a micro-adjustable precision fit to Altra’s premier trail product

Sponsor Content: NuORDER by Lightspeed

Three timely takeaways from a 2022 survey of wholesalers

For the footwear startup Erem, the choice to crowdfund its newest offering was a calculated risk. It paid off.

Sponsor Content: Appalachian Gear Company

An 80 percent alpaca and 20 percent Tencel blend equals 100 percent natural comfort and performance

The OBJ Outdoor Index is showing a modest upward trend. July was encouraging, but there's no knowing whether the gains will last.

Sponsor Content: Aquaglide

The new Cirrus Ultralight represents the ultimate marriage of performance touring and lightweight packability

A recent construction misstep in the high-alpine requires further U.S. Forest Service review

Sponsor Content: Vista Outdoor

A pair of recent acquisitions has set the company up for success in years to come

The highly anticipated 550-acre expansion into Bergman Bowl was slated to add 16 new trails and a high-speed lift

Sponsor Content: Envoy B2B

The new digital tool is built to help retailers manage all their assets, including workbooks, order forms, invoices, and more

The company is accused of not honoring its lifetime warranty on a brand of socks

Sponsor Content: Leki

The new SHERPA collection from LEKI delivers the perfect pole for year-round adventure

A detailed look at Outside Inc.’s first foray into Web3 and how it might improve our digital health and overall wellbeing

Sponsor Content: Elastic Suite

Brands and retailers are clear: the stalwart B2B sales platform lives up to the hype

The Seattle Office of Labor Standards has accused Patagonia of violating a city law that requires employers to publish work schedules a minimum of two weeks in advance

The Seattle brand has become the first to release a full ski apparel kit—including shells, pants, bibs, base layers, gloves, and more—up to size 3X

The company has launched a new marketing campaign, “Same is Boring,” to showcase the Merrell Test Lab and cast the company in a more innovative light

The value shed from outdoor-focused securities, though painful, wasn't as great as the broader market's downturn last month

The motocross and mountain biking gear company is to become the 40th brand under the Vista Outdoor banner

The plant-based dog treats are the first products released by the company’s Trailblazers Incubator

Sponsor Content: Envoy B2B

Chatting with Rumpl about the value of trade shows and creating better retailer interactions

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