Brands
All-in-one affordable travel hammock includes everything you need to comfortably hang out on the go
Mystery Ranch leans into the specific needs of wildland firefighters
NHD+ and NHD Recycled prove that industry-leading waterproof down doesn’t need PFCs
Stio will open retail stores in Boston, Lake Tahoe, and Bozeman in 2023
VF Corporation searches for new CEO
At ISPO Munich, the two brands introduced a limited-edition tote bag with Cordura re/cor RN66 for the first time in Europe
Cracking the code on this year’s holiday marketing trends
Say hello to versatility, portability, and innovation with MPOWERD’s newest and brightest products
The outdoor giant accuses Gap of willfully copying its Snap-T pullover
Take a look at some of the ways your brand can grow and improve your B2B offering in 2023
New changes to the Palisades Tahoe trail map better reflect the difficulty of the terrain
Rab reveals new product labels to fight greenwashing, challenging other outdoor companies to follow suit
The earned media landscape is rapidly changing. In the outdoor space, nowhere is this more apparent than among legacy brands.
With autumn in full swing and Christmas just around the corner, here’s a look at the hottest gear from several of Vista Outdoor’s iconic brands to outfit your adventures
Outdoor brands are staking their sustainability cred on down, wool, and synthetic insulations. Are their claims accurate?
The collection will appear in Bangkok, Daegu, Milan, Skövde, Tokyo, and New York City
The repeatedly vandalized storefront is up and running again
In today’s advertising, fragmentation is often the name of the game. Here's how to avoid the pitfall.
Finally, some good news. Most of the companies on our list showed a range of comfortable gains.
We’ve always wondered how Flylow thinks up its out-of-bounds names—so we called up the owner and asked
As a certified B Corporation, MPOWERD is on a mission to brighten people’s lives in their darkest moments
To help make the ski industry greener, the company is releasing trade secrets to anyone who wants them
The used-gear marketplace has given us something to be thankful for this year: 30 days of holiday deals, with gear up to 80 percent off
Twenty-five years after its founding, Backbone Media has ascended to a level of remarkable influence in the outdoor industry. How did it do it?
Meet the most multi-functional pack on the scene this fall
Industry experts discuss an essential pillar of profitable wholesale
Crime has forced the company to shutter one retail location
A lot, experts say, depending on where it goes
The collaboration will run through the 2026 Winter Olympics
First Ascent Instant Coffee was recently chosen for NASA’s SpaceX Crew-5 Mission
We're shouting out one company a month for outstanding business savvy
Share prices at outdoor companies fell across the board last month, as did all U.S. indices
These poles are light, affordable, and ready to take you to your happy place in the mountains
A new wave of outdoor brands aimed at youngsters are busting the myth that parents won’t pay for premium goods
A guide to staying current
Four brands share their secrets for getting millions of views on social media—and converting the attention into sales
New technology can help brands connect more powerfully with retailers
Janice Tennant was honored with the annual accolade
The parent company of Merrell, Saucony, and Chaco is accused of disposing “forever chemicals” in northern Michigan decades ago, contaminating groundwater
Durston Gear, beloved by ultralight hikers, is finally overcoming its inventory woes
Thoughtful PR can elevate a cottage manufacturer’s visibility without sacrificing the soul of the brand
The company’s new CleanCloud process might help turn factory emissions into running shoes
The next stage of the longstanding collaboration meets at the intersection of fashion, performance, and responsibility
The company's founder has given away the business, placing ownership in a trust and vowing to spend an estimated $100 million a year to fight climate change
Will the iPhone eventually do to personal locator beacons what it did to digital cameras?
The New Mexico resort has become the first ski area in the country to achieve a CarbonNeutral Certification from Climate Impact Partners
Colorado Teardrops has completed a prototype of its upcoming EV-specific adventure trailer
How brands, athletes, and media are working to democratize the outdoor industry
The company announced it has met B Lab’s certification criteria
Lack of snow and resources have shuttered Sandia Peak Ski Area for another year
Utah-based Pacific Resorts Group has a new flagship ski destination to add its now six-resort portfolio
We're shouting out one company a month for outstanding business savvy
Quickly growing in popularity, via ferratas have mostly been reserved for mountain towns. Until now.
Despite some gains, the picture wasn't great in August
The collection begins a new chapter of sustainability for the legacy pack brand
Lagging sales of Vans in China likely contributed to the decision
Your B2B platform can have a major impact on your revenue, from top to bottom
BOA brings a micro-adjustable precision fit to Altra’s premier trail product
Three timely takeaways from a 2022 survey of wholesalers
For the footwear startup Erem, the choice to crowdfund its newest offering was a calculated risk. It paid off.
The used-resale trend is growing
An 80 percent alpaca and 20 percent Tencel blend equals 100 percent natural comfort and performance
The OBJ Outdoor Index is showing a modest upward trend. July was encouraging, but there's no knowing whether the gains will last.
The new Cirrus Ultralight represents the ultimate marriage of performance touring and lightweight packability
A recent construction misstep in the high-alpine requires further U.S. Forest Service review
A pair of recent acquisitions has set the company up for success in years to come
The highly anticipated 550-acre expansion into Bergman Bowl was slated to add 16 new trails and a high-speed lift
The new digital tool is built to help retailers manage all their assets, including workbooks, order forms, invoices, and more
The company is accused of not honoring its lifetime warranty on a brand of socks
The new SHERPA collection from LEKI delivers the perfect pole for year-round adventure
A detailed look at Outside Inc.’s first foray into Web3 and how it might improve our digital health and overall wellbeing
Brands and retailers are clear: the stalwart B2B sales platform lives up to the hype
The Seattle Office of Labor Standards has accused Patagonia of violating a city law that requires employers to publish work schedules a minimum of two weeks in advance
The Seattle brand has become the first to release a full ski apparel kit—including shells, pants, bibs, base layers, gloves, and more—up to size 3X
The company has launched a new marketing campaign, “Same is Boring,” to showcase the Merrell Test Lab and cast the company in a more innovative light
The value shed from outdoor-focused securities, though painful, wasn't as great as the broader market's downturn last month
The motocross and mountain biking gear company is to become the 40th brand under the Vista Outdoor banner
The plant-based dog treats are the first products released by the company’s Trailblazers Incubator
Chatting with Rumpl about the value of trade shows and creating better retailer interactions