Business Journal


The Native American advocate is passionate about bridging the gap between native people and the outdoor industry

Trail Creek Outfitters boasts about its brands, rewards customers with sweet perks, and raises thousands of dollars in donations for the community

Tecnica’s unique custom-moldable footwear creates life-long customers for savvy brick-and-mortar shops

Outdoor industry leaders shine a light on the crux of the issue—that selling on the "cheapest retailer's" website changes consumer’s perception of brands, putting specialty retailers at risk

Townsend Bertram & Company’s Betsy Bertram speaks out about the effects of outdoor brands using chiseled models instead of “real women”

The ultrarunner, writer, and Merrell ambassador teaches us to love our bodies and overcome negativity

Owner Jim Franks shares his secret to luring customers inside and the best places to recreate in the state

Big Agnes employees are testing 18 products and advocating for access to public lands while hiking 740 miles of the Continental Divide Trail

The North Face, JanSport, Eagle Creek, and Altra are moving to metro Denver, while VF's denim and outlet businesses will stay in North Carolina

The champion of the outdoor industry in Colorado weighs in on recreation's influence, Outdoor Retailer's impact, and his plans post governorship

The outdoor industry was once seen as a sleeping giant in the fight for public lands, according to author Timothy Egan. Not anymore

The industry has made strides in recent years, but there’s much work still to be done

Sponsor Content: Kavu

The apparel company known for its funky prints and the iconic Strapcap will always stay focused on fun, but founder Barry Barr has learned a lot in a quarter century

From providing access to clean drinking water to cleaning up thousands of pounds of trash, these brands are making a difference

The Farm to Feet global ambassador, author, and endurance hiker dishes on designing her own sock, her best endurance tip, and her next big project

"Confluence" gathering works toward debut of national platform to strengthen and align state-level efforts

Founder of the advocacy organization African American Nature and Parks Experience, Teresa Baker, is asking outdoor industry CEOs to sign her Diversity Pledge

Sponsor Content: AquaVent

What if your rain jacket could retain its DWR infinitely without the use of PFCs, chemicals, or water? Could this be the panacea the outdoor industry has been looking for?

From limited-edition products to establishing a multi-lingual customer service team, the lightweight collapsible furniture brand is all grown up

Sponsor Content: BioLite

Camp stoves were just the beginning for this tech company, which wants to improve off-grid lifestyles around the globe

African-American women will steer black spending power to $1.5 trillion by 2021. Here are six ways that the outdoor industry can invite more millennial women of color into outdoor adventure

Outdoor store meets yoga studio meets art gallery at this Alaska hot spot

Put your money where your heart is. If you like to play the stock market, and you believe in the economic strength of the outdoor industry, why not invest in one of these publicly traded outdoor companies?

Collaboration is key as brands and organizations think outside the box for more creative and sustainable packaging options for its products

Half-priced, used gear helps this old school retailer fight internet discounts

According to the study, LifeStraw's single-stage and two-stage filtration systems remove the most

Nate Porter, owner of Colorado’s Salida Mountain Sports, makes a plea with vendors to think about the way they ship product and create their marketing materials

Superfeet’s FitStation automates the fitting process, for better or for worse

Don't let the slight square footage of this Southern California outdoor shop fool you. It  likely carries all you need.

At Townsend Bertram & Company, they've tapped into a "golden hiring pool" of parents ready to go back to the work force

Ignoring the ecommerce behemoth isn’t an option anymore—but that doesn’t mean navigating this channel is easy

The brands are looking to introduce new categories and expand internationally

This hunting and gear shop caters to all of Iowa’s hikers, hunters, and fishermen

Customers still love brick-and-mortar retailers—so the smartest vendors make sure shoppers know where to get a premium touch-and-feel experience with their gear

Distributing too widely can spell trouble for a vendor’s brick-and-mortar strategy, but pairing up with the right retailers is a match made in sales heaven

What was it Abraham Lincoln said about a house divided? When a vendor’s internal channels compete, everybody loses—but when they work as a team, businesses thrive

Find out how your state stacks up

Managing multiple distribution channels takes finesse, but the payoffs of maintaining a robust wholesale business are worth it

Learn how these young adventurers maintain legit careers while living the dream on the road and building their business

One thing seems clear. Hikers and hunters are in this together

New women-specific stores, the "Move Mountains" campaign, Girl Scouts badges, and more

Utah State and other colleges offer students the chance to get a step ahead in the outdoor industry

Patagonia's Christie Fong divulges why the outdoors is such a major part of her life

Terms of the definitive purchase agreement have not been disclosed

A new chapter for the beloved merino apparel brand

Everyone is talking about equality for women right now. But these five publications, podcasts, and blogs are doing more than chit chat—they're listening and propelling those conversations

These companies keep women front and center, whether their leaders are making comfy clothes for the trail or empowering the next generation of girls

The Denver Merchandise Mart is a quirky venue that's the perfect place for reps to attract buyers to spend time with their entire lines in a cool, creative atmosphere

This Tucson shop invests time, dollars, and space into the brands and employees keeping it running

Gun control debate prompts REI to hold orders, MEC to sever ties with Vista Outdoor

Eleven years into his career, he says, "Our community is more diverse than ever before. The conversation now is no longer about adding a dash of color to the trade show aisles, but changing leadership structures within organizations."

Christine Iksic and Chris Kaminski's Pittsburgh specialty outdoor shop will open its doors officially for the first time this spring. But it's not exactly their first rodeo. They've been outfitting outdoorspeople in the 'Burgh for several years in unconventional ways

The pro snowboarder, gear-maker, and climate activist talks about his latest "love story," the power of social media, and how he's gearing up to fight Trump in 2020

The recipients of the Outdoor Inspiration Award for Lifetime Achievement, the pioneering couple has pushed Burton, snowboarding, and our entire industry to higher heights

Startups fueled by passion keep the outdoor industry moving forward. Meet a few launched by industry vets, core users, and garage inventors

We’re just a month into 2018, but Chris Goddard, founder of CGPR and 25-year industry veteran, has already logged more than 12,000 air miles in 2018, walked 46 miles of trade show aisles, and consumed 38 cappuccinos while hop-scotching from Shot Show to Outdoor Retailer + Snow Show to ISPO. (And, yes, untold glasses of Merlot were involved, too)

The legendary ski filmmaker and trailblazer died at 93

Forget cash and credit cards. This outdoor retailer accepts cryptocurrency in exchange for guided fly fishing trips and a special line of SUPs

Specialty retail isn’t the Hunger Games: everyone benefits when retailers stop viewing each other as the enemy and start working together

Simply sell gear, and equip customers for a day. Build a community around your shopping experience, though, and you’ll equip them for a lifetime

Whether you need a new tent, a solar-powered radio, a stun gun, or even a tattoo, this quirky Florida outdoor retailer has you covered

Try to be all things to all people, and end up pleasing none. The opportunity for both retailers and vendors lies in careful curation instead.

This uber-sustainable, pet-friendly, and musically-inclined retail shop is perennially on the leading edge of specialty outdoor retail

It will sell through remaining inventory and asks fans to support some of its favorite causes

From making movies to giving conservation grants, learn how this specialty outdoor retailer has evolved into so much more than a gear shop

Official Outdoor Recreation Industry Offices are blooming across the U.S. How can you—and your state—become part of the movement?

As online shoppers demand ever-swifter delivery options, vendors and retailers must work together to compete with the likes of Amazon. When they do, the “last-mile” distribution problem disappears for brands while local stores land the sale

The brand new Bozeman outdoor retailer, Crazy Mountain Outdoor Company, was founded by an Alabama kid with deep roots in the outdoor industry

Successful online-to-offline referrals depend on accurate dealer listings. It's simple: stop giving online customers the wrong information

Sponsor Content

Polar explorer Vincent Colliard represents a new breed of sponsored athlete: instead of just notching rad exploits, he’s inspiring environmental give-back on a global scale

A host of unique charitable events and services make this three-location shop a pillar of the Maine community

VF Corporation acquires Icebreaker, purveyor of New Zealand wool outdoor apparel

Located in a remote town with only 850 year-round residents, The Mountaineer in Keene Valley, New York, reveals how it has stayed in business for more than 40 years

Brendan Madigan took a chance when his first hire at Alpenglow Sports was a 21-year-old college kid who was a regular customer. And it paid off

This family-owned, family-operated business has one mission: Get everyone outdoors. Even glampers

Often called the “Boulder of the plains,” this Kansas college town boasts a community equally psyched about the outdoors

Frugal Backpacker is helping adventurers spend less and play more

Two and a half years after opening his unique, B-Corp certified mountain town shop, Travis Underwood, owner of Chopwood Mercantile, is considering getting out. With his big ideas on how to move the bar for specialty retail, was he too far ahead of his time? Here, he offers lessons learned and some ideas on how to revitalize retail

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