Business Journal
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These companies are bringing more representation to the industry—and making great gear in the process
All-in-one affordable travel hammock includes everything you need to comfortably hang out on the go
Mystery Ranch leans into the specific needs of wildland firefighters
NHD+ and NHD Recycled prove that industry-leading waterproof down doesn’t need PFCs
Stio will open retail stores in Boston, Lake Tahoe, and Bozeman in 2023
Most OBJ Index stocks continue an upward trend as 2022 enters the holiday season and comes to a close
VF Corporation searches for new CEO
At ISPO Munich, the two brands introduced a limited-edition tote bag with Cordura re/cor RN66 for the first time in Europe
Last year Park City ski patrollers unionized. Now it’s the lifties’ and electricians’ turn.
The office will advance outdoor opportunities, policies, and infrastructure in the Bay State
Cracking the code on this year’s holiday marketing trends
Companies are realizing the business benefits of size inclusivity
Say hello to versatility, portability, and innovation with MPOWERD’s newest and brightest products
The outdoor giant accuses Gap of willfully copying its Snap-T pullover
Take a look at some of the ways your brand can grow and improve your B2B offering in 2023
New changes to the Palisades Tahoe trail map better reflect the difficulty of the terrain
Rab reveals new product labels to fight greenwashing, challenging other outdoor companies to follow suit
The earned media landscape is rapidly changing. In the outdoor space, nowhere is this more apparent than among legacy brands.
The outdoor industry’s growth last year was more than three times higher than that of the broader U.S. economy
With autumn in full swing and Christmas just around the corner, here’s a look at the hottest gear from several of Vista Outdoor’s iconic brands to outfit your adventures
Outdoor brands are staking their sustainability cred on down, wool, and synthetic insulations. Are their claims accurate?
The collection will appear in Bangkok, Daegu, Milan, Skövde, Tokyo, and New York City
The repeatedly vandalized storefront is up and running again
Colleges across the U.S. are now offering degrees in subjects like gear innovation, guiding, and outdoor-business management. Here’s where to find them.
We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions
Previously available only to staff who worked a minimum of 20 hours per week, the co-op’s medical benefits will now be extended to everyone
In today’s advertising, fragmentation is often the name of the game. Here's how to avoid the pitfall.
The new Evo Membership earns customers discounts on gear and adventure travel
Finally, some good news. Most of the companies on our list showed a range of comfortable gains.
We’ve always wondered how Flylow thinks up its out-of-bounds names—so we called up the owner and asked
As a certified B Corporation, MPOWERD is on a mission to brighten people’s lives in their darkest moments
To help make the ski industry greener, the company is releasing trade secrets to anyone who wants them
The used-gear marketplace has given us something to be thankful for this year: 30 days of holiday deals, with gear up to 80 percent off
Twenty-five years after its founding, Backbone Media has ascended to a level of remarkable influence in the outdoor industry. How did it do it?
How retailers can easily receive and organize digital catalogs, order forms, and more from all brands in one place
With some questioning the value of trade shows in the digital age, one is trying out a new model
Meet the most multi-functional pack on the scene this fall
In the age of knee-jerk monetization, have indoor climbing gyms jumped the shark?
Industry experts discuss an essential pillar of profitable wholesale
Crime has forced the company to shutter one retail location
Here’s how shops can monetize non-paying customers who just want free information
A lot, experts say, depending on where it goes
The collaboration will run through the 2026 Winter Olympics
First Ascent Instant Coffee was recently chosen for NASA’s SpaceX Crew-5 Mission
We're shouting out one company a month for outstanding business savvy
Share prices at outdoor companies fell across the board last month, as did all U.S. indices
These poles are light, affordable, and ready to take you to your happy place in the mountains
Pay your passion forward for the betterment of the planet
A new wave of outdoor brands aimed at youngsters are busting the myth that parents won’t pay for premium goods
A guide to staying current
Four brands share their secrets for getting millions of views on social media—and converting the attention into sales
New technology can help brands connect more powerfully with retailers
Janice Tennant was honored with the annual accolade
The parent company of Merrell, Saucony, and Chaco is accused of disposing “forever chemicals” in northern Michigan decades ago, contaminating groundwater
Durston Gear, beloved by ultralight hikers, is finally overcoming its inventory woes
The Dick’s Sporting Goods spinoff is expanding fast
Thoughtful PR can elevate a cottage manufacturer’s visibility without sacrificing the soul of the brand
The company’s new CleanCloud process might help turn factory emissions into running shoes
The next stage of the longstanding collaboration meets at the intersection of fashion, performance, and responsibility
The company's founder has given away the business, placing ownership in a trust and vowing to spend an estimated $100 million a year to fight climate change
The product line aims to make the country’s largest outdoor retailer more inclusive
Will the iPhone eventually do to personal locator beacons what it did to digital cameras?
The New Mexico resort has become the first ski area in the country to achieve a CarbonNeutral Certification from Climate Impact Partners
Colorado Teardrops has completed a prototype of its upcoming EV-specific adventure trailer
How brands, athletes, and media are working to democratize the outdoor industry
The company announced it has met B Lab’s certification criteria
Lack of snow and resources have shuttered Sandia Peak Ski Area for another year
The biggest stories in the outdoor industry delivered to your inbox three times a week
Utah-based Pacific Resorts Group has a new flagship ski destination to add its now six-resort portfolio
We're shouting out one company a month for outstanding business savvy
Quickly growing in popularity, via ferratas have mostly been reserved for mountain towns. Until now.
A gear maker and a nonprofit have teamed up to help get more young people outside
The problem started with a controversial Tennessee law, which made renewable energy prohibitively expensive for the Memphis gym
Despite some gains, the picture wasn't great in August
The collection begins a new chapter of sustainability for the legacy pack brand
Lagging sales of Vans in China likely contributed to the decision
Your B2B platform can have a major impact on your revenue, from top to bottom
An unflinching LinkedIn admission led to an outpouring of support for the founder of one apparel company